Better websites come from understanding the person on the other side of the screen. Our Web Design library explores what different businesses need, with practical examples you can use to brief a designer or improve an existing site.
The Web Design library
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Find practical website ideas to help customers discover your business, understand what you offer, and get in touch.
From the guide library
Industry website guide
Winery Website Planning: Help visitors plan a tasting and understand the wines
Give tasting hours, reservation requirements and access information a clear place beside the wine catalogue. Explain whether visits, tours and food service need separate bookings.
Industry website guide
Brewery Website Planning: Separate visiting the taproom from finding a beer
Make opening hours, location and current taproom availability easy to find. Product descriptions should give accurate style and alcohol information without unsupported health or performance claims.
Industry website guide
Coffee Roaster Website Planning: Describe the roast in terms customers can use
Product pages should explain origin, processing and roast style with accurate sourcing information. Tasting notes are descriptive; they should help comparison without suggesting added flavors unless present.
Industry website guide
Jewelry Store Website Planning: Make materials, sizing and provenance clear
Product listings need metal, stone and size information beside detailed photographs. Distinguish verified certifications from descriptive marketing and identify treatments or variations accurately.
Industry website guide
Shoe Store Website Planning: Help buyers compare fit as well as appearance
Show size systems, width options and practical fit guidance beside each style. Include photographs of the sole, fastening and material so shoppers can assess more than color.
Industry website guide
Clothing Boutique Website Planning: Reduce uncertainty around fit and availability
Product pages should pair garment measurements with the model’s sizing context where approved. Give fabric composition and care details rather than relying on a styled photograph.
Industry website guide
Event Venue Website Planning: Let organizers assess the space before a site visit
Present room layouts, capacity and the types of events the venue accepts. Distinguish seated dining, standing receptions and other arrangements instead of publishing one ambiguous maximum.
Industry website guide
Vacation Experience Operator Website Planning: Help visitors decide whether an activity fits their trip
Describe duration, meeting point and physical requirements for each experience. Differentiate private, group and self-guided options so travelers can compare what the booking includes.
Industry website guide
Home Decor Store Website Planning: Help shoppers imagine an item at its real size
Show dimensions, materials and photographs in a believable room setting. Include close views and measurements so a decorative arrangement does not disguise scale or finish.
Industry website guide
Beauty Product Store Website Planning: Make ingredients and product use easy to review
Product pages should show ingredient lists, quantities and approved usage directions. Organize skin, hair and cosmetic categories without implying a product treats a medical condition.
Industry website guide
Sporting Goods Store Website Planning: Match equipment details to the sport and the player
Product filters should reflect size, discipline and intended level of use. Explain compatibility and fit alongside photographs so buyers can compare options without relying on brand names alone.
Industry website guide
Vintage Store Website Planning: Make condition and provenance part of discovery
Present vintage clothing, objects or collectibles with accurate dimensions, condition and age information. Where provenance is uncertain, explain that limitation rather than inventing a history.